Nowadays, mobile phones have become indispensable, so much so that some of us are addicted to downloading content such as wallpapers, games and such like on to the phone. Now, IMImobile, a global provider of mobile content and value added services has commissioned a study to find out which movie stars are as popular on the mobile screen as they are on the big screen in India.
It was found that Salman Khan, Hrithik Roshan, Akshay Kumar and Sanjay Dutt make up the Top 5 download for the male actor category while Deepika Padukone, Priyanka Chopra, Lara Dutta and Aishwarya Rai feature in the Top 5 female acteresses.
Downloaded content which relates to movies ranges from ring tones to wallpapers from Bollywood’s hottest movies.
But, the most downloaded movie star title has to go to Shahrukh Khan and Katrina Kaif, the study found.
“India has the fastest-growing mobile population in the world and is projected to reach 400 million by 2010. Mobile music downloads top the bill and are currently valued at Rs 160-180 crore (Rs 1.6-1.8 billion) in the domestic market. The music content market is mainly driven by the passion for Bollywood & Tollywood; we see a spike in downloads around the big movie releases of the year. IMImobile has always striven to provide quality mobile content and the movie section of our catalogue has always been very successful with thousands of downloads a week. We expect mobile music videos to really take off this year,” said Mr.Vishwanath Alluri-CEO and Founder of IMImobile.
Further, many Bollywood producersare using this mobile crazed situation to their advanatage. For instance, Farhan Akhtar and Shahrukh Khan used the VAS route and went on to make a huge profit before the release of the movies DON and Om Shanti OM.
According to the research Mobile Music, ring tones and downloads are particularly popular with the youth.