Nickelodeon’s AddictingGames will launch several games on the iPhone this July. It will also launch a cross-promotion publishing network for iPhone game developers called the AddictingGames iNetwork. Game developers will now be able to reach iPhone users with their game applications, thanks to the facility of tapping into AddictingGames’ promotional reach, upsell capabilities and social gaming features. AddictingGames iNetwork will also possess games based on properties from Nickelodeon, COMEDY CENTRAL, MTV and other divisions of MTV Networks.
Besides the AddictingGames iNetwork for the iPhone, the site is solidifying its developer relationship in other ways. “The AddictingGames Showdown” was a TV event on Nickelodeon that honored the best in online games and gave credit to the many developers who provided engaging content to AddictingGames. Those developers who have created high performing games for AddictingGames’ users are rewarded with a Game Performance Bonus Program.
“The iPhone is perfectly suited for our easy-to-play, fresh, fun games which together present a pretty powerful combination,” commented Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group. “With the AddictingGames iNetwork, we are extending our relationships with developers to the iPhone platform, and are giving them a new promotional vehicle for their games.”
“iParking It,” a game based on the popular “Parking Lot” game series on AddictingGames.com will be among the first AddictingGames that will be available on the iPhone. The others include “50 States,” a geography duel and the strategy game “World Wars.” The coming months will see the release of additional titles.
On signing up for the AddictingGames iNetwork, developers will gain access to the AddictingGames suite of game community services such as high scores, level builders, Facebook Connect integration, player matching, and more in exchange for a revenue share of their titles. AddictingGames.com and Shockwave.com will support AddictingGames on the iPhone through “iPhone Game of the Week” spotlights showcased every week, promotions across select MTV Networks’ sites, and within the AddictingGames titles on the iPhone. AddictingGames.com will also prominently feature certain game apps with “Download now on iPhone” promotions prominently displayed on associated game pages.