These days with hectic work schedules taking up most of the day, people are left with little time to relax let alone update themselves with the happenings around the world. Hoping to solve this problem, InformationWeek has come up with an application called ‘Snap’ that can provide concise, article summaries to their busy subscribers by means of their handsets.
This application offers audio and video slide show presentations that can swiftly condense and supply actionable viewpoint on vital problems confronted by InformationWeek subscribers. These summaries are said to be less than 3 minutes in length and can be viewed in three ways. It can be provided promptly to a subscriber’s smart phone or desktop using email or from mobile.informationweek.com and also from a desktop browser.
Tom Smith, Vice President, Analytics at TechWeb, commented, “We have been getting incredible early feedback on this application, especially from busy, mobile professionals that use their smart phone as their main device to organize, communicate and disseminate info. The Snap applications are ideal for premium content like InformationWeek Analytics Reports and Briefs where they get immediate insight on a specific topic and then download the full content for planning and implementation.”
John Siefert, Senior Vice President and Publisher, InformationWeek, stated, “Snaps serve as an ideal source of information for our progressively mobile business technology audience offering an engaging, easy to use, rich dose of the content that our audience trusts, in a format they desire. Combining the innovative nature of Theo’s SNAP with InformationWeek’s content is yet another market leading innovation that separates InformationWeek from the pack.”
By means of a usual MP4 file format, the Snap application can use the present player on the consumer’s devices. So in this way, no software downloads are needed and the application can function on any device.
To offer this ground-breaking application, InformationWeek is collaborating with Theo Networks, a Utah-based provider of SaaS (Software-as-a-Service) mobile applications. This software can enable the facility to provide multimedia articles and content summaries to subscribers’ smart phones and desktops.