AppsImpact of Vertical Videos Emerging on Facebook

Impact of Vertical Videos Emerging on Facebook

Earlier this month Facebook began to unveil vertical videos – almost literally. In the past vertical videos on Facebook’s mobile app have been confined to its conventional ‘square’ window until clicked upon – but now they can be displayed vertically right from the get go.

Although it is a big move on the part of the social media giant, it isn’t exactly a surprising one. Throughout the course of the year many platforms have been scrutinizing the success that Snapchat has had with vertical videos, and seeing how they could emulate it. Considering it is a much more natural way to browse and view content on smartphones, it makes a lot of sense for Facebook to innately support vertical videos on their mobile app.

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Needless to say the impact of a huge social media platform such as Facebook embracing vertical videos has been considerable in numerous areas:

  • Publishers may pivot to Facebook to host videos

Facebook has lost out to a degree as the majority of vertical video content is created and published on Snapchat. With its newfound support for that type of video however, some publishers may very well pivot back to it – or at very least use it to as an additional method of distributing videos.

  • More immersive video content

Overall vertical videos have proven to be more immersive – which translates into viewers watching the video for longer and choosing to turn on the sound. That in itself will not only help video publishers, but also advertisers who are looking to run ads in the form of vertical videos.

  • Bringing together Facebook Live and vertical videos

Vertical videos seem perfectly suited to the Facebook Live feature as well. Because many people opt to produce livestream content using their smartphones, and just as many people watch it on smartphones as well – it would be fitting that the future of Facebook Live could head in that direction, or at very least a substantial amount of people will choose to use it as such.

The big question many people may wonder about is how they can convert some of their video content from horizontal to vertical. Assuming the video itself is suitable, you could do so by using software such as Movavi Video Converter to either rotate the video or crop away the sides so that it conforms to the 2:3 aspect ratio.

While you’re doing that, you may also want to use the features in Movavi Video Converter to convert your video to MP4 or some other format, as well as edit and improve it in various ways. With the software you can easily enhance the video quality, add customizable text, trim out unnecessary segments, and much more.

In fact you may even want to give some thought towards using Movavi Video Converter to create an animated GIF out of short video clips. Suffice to say, you will have several options that you can use to convert and optimize your videos for Facebook as well as other platforms and devices.

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