GoogleGoogle reportedly aiming to acquire WhatsApp for $1 billion

Google reportedly aiming to acquire WhatsApp for $1 billion

Google apparently has its heart set on WhatsApp currently and from what we’ve heard, it is mulling over shelling out $1 billion in order to acquire the famous cross-platform messaging app. On the other hand, the folks responsible for the messenger’s maintenance are supposedly being a tad pricey and trying to ooze out extra bucks from the search leader.

If a deal were to strike between the companies in reality, this would be the first billion dollar contract in this stream ever since Facebook got hold of Instagram last year, say various reports. Enjoying a lion’s share in the smartphone market as well as the web world, makers of the search engine have stated their regret for lagging in the messaging department.

Google + WhatsApp

The company is probably trying to make up for lost time by entering into a negotiation with the leading texting service and it has apparently been in the process since the past four to five weeks now. Its effort to take grab a portion in the concerned market is quite apparent if we take rumors dealing with Babble literally.

For those who are unaware of this term, the company is presumably trying to build a cross-platform messaging service of its own. Naturally, it would be a while before Babble manages to establish a strong hold over the market with the existence of apps like Nimbuzz, LINE and WeChat. This is probably the reason why the company has taken the leap and decided to take the Santa Clara-based texting utility under its wing.

Although the messenger’s developers have chosen to remain mum about the earnings, a post on Digital Trends remarks that the company may be yielding a yearly revenue of around $100 million. Enviably enough, it breached a milestone of 18 billion messages on New Year’s Eve of 2012 itself.

Moreover, rumor has it that this utility had earlier fallen under the purview of Facebook as well, with speculations citing the social network’s interest in attaining the service. Clearly that isn’t the case anymore or maybe it never was.

Google sure has left a mark on the market with its Android OS, Nexus devices as well as other acquisitions like Quickoffice and if it does take over WhatsApp as estimations state, it could be dominating the messaging realm too. But in the race to be the best how much is too much? We’ll be back with more on this, so stay tuned.

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