Using its third quarter internal data, Google has noted a rise in the number of handset owners who conduct several Google searches using their mobile phones. In fact, Mobile Marketing Association’s study shows that 59 percent of holiday shoppers state that they intend to use their handsets to assist holiday shopping. Augmenting the mobile shopping experience, the company has decided to transport Seller Ratings extensions from desktop to the mobile platform.
The Google Mobile Ads blog highlights that this would enable handset owners to check out merchants that are highly recommended by fellow shoppers. It will display relevant and useful rating details, thereby setting apart businesses from their counterparts. These Seller Ratings are summated from all merchant review sites around the web.
Extension will only be displayed if the merchant’s online store receives a rating of four or more stars and has at least 30 reviews. The ad will then display the merchant’s star rating and clickable link to the reviews. The setup of these ratings is said to be simplified as long as the merchant’s campaigns are opted-in to be displayed on high-end devices featuring full Internet browsers.
Seller Ratings are subsequently enabled for the mobile and desktop ads, negating the need of any additional set-up. Currently, these are only available on Google.com, Google.co.uk and Google.de domains. Users need to keep in mind that these ratings are collective of the entire merchant store and not for individual products. These ads will only be shown in case of advertisers that offer paid goods and services or a marketplace that allows buying or selling of products and services.