Now-a-days, the Internet is available on virtually all cell phones. High-end mobile phones like iPhone, Android-powered devices and the Palm Pre, continue to elevate the standards day by day. Gartner has estimated that global sales of smartphones may rise by almost 27% in 2009, to around 177 million units. Due to this, more and more people will apparently be using the web.
Google now claims to be investing in latest high-end mobile advertising products like their search ad options for high-end phones and Ad sense for mobile applications. As these devices provide a browsing experience that is just like desktop computers, advertising on smartphones seems to be an expected addition for any AdWords campaign. Nevertheless, it has supposedly not been easy for advertisers to get in touch with people on smartphones.
The Google blog shares that the company anticipates in keeping advertising on high-end mobile devices as spontaneous, effectual and user-friendly as their present AdWords tools. They are keyed up to declare a novel feature for their AdSense mobile publishers that may allow them to provide text and image ads on their sites, particularly on these high-end smartphones. This could aid mobile publishers in earning revenue and finance from more mobile-specific sites and web content.
New features like this may assist in taking care of the smartphone ecosystem by encouraging the formation of more mobile content and by aiding advertisers to expand their businesses by reaching new audiences. According to Google, the experience of their users is also enhanced, with increasingly appropriate and device-optimized mobile ads that could load quicker and fit better on small screens.
The feature has been revealed for the company’s AdSense mobile publishers, though there is no word if its available right away.