The accurate growth rate of the mobile advertising market is remarkably difficult to gauge, however BuzzCity highlights some figures which may be essential. The latest information shares that the global mobile advertising industry enhanced by 17 percent during Q3 2010. The data was accurately collected from July to September.
The mobile advertising market in India ranked second with a growth rate of 70 percent, while the United States and UK enjoyed a growth rate of 30 percent and 25 percent respectively.
Dr. KF Lai, CEO of BuzzCity, remarked, “No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth. India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth. The key countries that stand out as showing strong sustainable growth are India, with an average growth of 79% over the last quarter, Turkey (54%) and the US (49%).”
The report efficiently underlines the tremendous growth of the Indian mobile internet market. India has been enjoying its second position after Indonesia for the past three quarters. The figures state that over three billion ads have been catered to the Indian audiences in Q3, 2010.
These findings put forth the evaluation of advertiser demand for mobile internet advertising.