Friday saw Facebook declaring its intentions about overhauling the review policy so as to not allow ads to run on Pages and Groups that display any sort of violent, graphic or sexual content. Facebook is quite keen on pointing out that this step is being taken solely in the interest of users as well as marketers and it will have a negligible impact on their business.
So how does Facebook aim to go ahead with this idea? Well, it plans to start by employing a fresh review process to establish whether a page can be accompanied by ads or no. Although it already claims to have a rigorous policy to support the act of eliminating content that doesn’t agree with their terms and conditions, the company has stated that the list of ad-restricted Pages and Groups will be widened to include more prerequisites.
The movement is set to kick off sometime today. And the conglomerate has vouched that by the end of this week, every page falling in the log which portrays offensive content will bid farewell to advertisements from its margins. In a blog post, the Menlo Park folks have elaborated this point by stating that pages promoting adult products which were earlier permitted to dwell alongside ads will now be shown the red signal.
‘In order to be thorough, this review process will be manual at first,’ stated the SNS giant. In the weeks to come however, it wishes to surface with a more automated technique of preventing social networkers from spotting commercials besides objectionable pages.
In other news, Facebook users will now find clickable hashtags on the website and will also be able to post pictures as comments. While the company has blatantly confirmed these developments, details pertaining to a purported chat room feature for the portal were also in the news recently.