AppsFacebook Mobile Ads for Apps beta let loose

Facebook Mobile Ads for Apps beta let loose

Mobile Ads Beta

Facebook Mobile Ads for Apps beta is out to promote applications made by registered developers. Basically, app makers need to tie up with an ad unit that creates advertisements to interact with users.

Currently in the testing stage, developers must pay the SNS for displaying their app advertisement on users’ mobile feeds. Once people tap on the ad, they will be directed to the corresponding online store for downloading the required application.

Developer Platform

“Facebook has increasingly become a way for iOS and Android developers to grow their apps. In the past 30 days, we have sent people to the Apple App Store and Google Play 146 million times, via clicks from channels such as news feed, timeline, bookmarks and App Center,” states a post on the official Facebook Developer blog.

First off, app creators need to set up their ad campaign by reaching the App Dashboard. Once there, they can select their target audience and the application. Secondly, they are required to fix their monetary plan for making payments to the SNS for the clicks they receive.

Developer Payment Scheme

Once the payment method is marked, the ad campaign can be kick-started. The ad performances can be regularly monitored by keeping check on parameters like social reach, target and reach. Of late, Facebook has become a new platform for application makers to expand their apps’ reach. Various channels like timeline, bookmarks, App Center and news feed are employed by the website to popularize utilities.

App developers interested in participating in Facebook Mobile Ads for Apps beta will have to sign up for it.

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