We all know that Xiaomi will soon make its push into the vast and overly crowded smartphone market in India and it doesn’t look to be a long wait as the company has launched its country-specific website. Well, there’s nothing up there as yet apart from a greeting message and a place for fans to show their support by connecting with the company on Facebook.
Those who show their support will have their profile photo displayed on the website which is called Mi.com/in. Xiaomi has grown to be a very popular brand in China and its handsets which are affordable, yet very capable, have been seeing huge demand. India is known for its huge budget-friendly smartphone market and almost every local OEM has devices retailing with competitive prices. Xiaomi plans to adopt the same approach – Cheap phones with performance-driven hardware.
India is a key market for China’s Xiaomi mainly because it’s the second largest population in the world, with China being the first. And it doesn’t end here – The company plans on invading the US next. While there’s no official word on which devices will be available at launch, other countries were presented with the highly affordable Redmi ($139) and the high-end Mi-3 ($327) phones. In India, Xiaomi will not only have to face popular local brands such as Karbonn, Micromax, Xolo and Lava as well as international players like Nokia and Samsung, but also big names from China such as Oppo, ZTE and Huawei.
China’s Xiaomi recently launched the Mi Pad tablet with the Tegra K1 processor onboard and has slapped it with a mouth-watering price tag of $240. There’s no word on whether the slate will be launched in India, but with such aggressive prices, local OEMs are in for some tough competition.