Pre-orders of Apple iPhone 6S and 6S Plus below expectation in India

Bookings of the Apple iPhone 6S and 6S Plus are apparently less than spectacular this year, with industry insiders claiming demand for the smartphones has fallen below expectations. The leading reason for this seems to be the asking price of the handsets, which starts at Rs 62000.

The brand had aimed to triple pre-bookings for the Apple iPhone 6S and 6S Plus this time round. Instead, orders have only increased by 10% – 15% compared to the previous generation of models. People are supposedly hesitant to buy the devices at their official value because they think the cost will be lower online.

iPhone 6S

Apple could still manage to achieve its target of selling 12 lakh handsets within the October – December period thanks to e-commerce sites. The company started allowing vendors to retail its handsets at a discounted rate only earlier this year. The move resulted in a rise in sales for the manufacturer.

It sold over 1.7 million units between October 2014 and September 2015, compared to 1.1 million the previous quarter. The CEO of a leading electronics chain told the Times of India that 1000 potential customers…See more