AT&T expands mobile barcode services

Create-A-Code AT&T expands mobile barcode services by making available the Code Scanner and Create-a-Code for free. Specifically designed for Android and Blackberry devices, these applications will enable users to scan any barcode from their handsets and find additional information regarding any products and services.

With the AT&T Code Scanner application, users can scan 2D (QR and datamatrix) and 1D (UP and EAN) barcodes which are found in magazines, stores and also online. By utilizing this application, users can take a sneak-peak into exciting potentials of the growing mobile technology as well.

Michael Antieri, President, Advanced Enterprise Mobility Solutions, AT&T Business Solutions, commented, “Our focus on the opportunity that mobile barcode offers businesses to connect directly with their consumers is the latest example of the work AT&T is doing to drive the emergence of new categories of devices and applications that are enhanced by wireless network connectivity. Over the course of this year, we intend to help our business customers create measurable and fully managed brand experiences with mobile barcodes to better interact with their consumers.”

On the other hand, users can even design their own personal mobile barcodes by visiting www.att.com or createcode, thanks to the AT&T Create-a-Code application. These barcodes can be invented to direct friends and family to a v-card, Facebook account, personal blog or a favorite website. With the Code Management Platform, users can establish business to create, manage and measure mobile barcodes campaign experiences.

This next-generation service increases the requirement for interactive targeted marketing which enables advertisers to offer valid content and schemes to consumers. These applications are valuable tools to find necessary promotions and information right on their devices. The company is claimed to be investing in Mobile Barcode Services for launching an array of products and services that will allow marketers to offer better experience to their consumers.

The AT&T Code Scanner and Create-a-Code is available on the official company website.