Apple is planning to set up a huge flagship store in India along the lines of its renowned Fifth Avenue outlet in New York. This outpost will be accompanied by several smaller ones across the country.
Sources say Apple is currently in the midst of seeking 15000 to 20000sqft of real estate in places such as high streets and malls for its flagship store. 3 senior industry executives claim that property dealers are on the lookout for premium locations in Mumbai, Bengaluru, Pune and Delhi-NCR for the brand’s first phase of wholly-owned company stores.
These are supposedly going to measure 2000 to 3000sqft and will include areas for technical support and small workshops. Apple had filed a foreign direct investment application with the government a few months ago and has now submitted it again after the administration had asked for a few clarifications.
According to the Economic Times, Samsung is going to step up its presence in the country to combat Apple’s invasion. The South Korean manufacturer is also looking for 15000sqft of land to set up a flagship store which will supposedly resemble Samsung D’Light, a Seoul-based outlet located within its headquarters.
Samsung is even looking to revamp its existing franchisee-run stores in India and open a few more smartphone-focused ones which command 2000 to 2500sqft of area, as opposed to its current 1000sqft. While the battle between Apple and Samsung is increasing in intensity, the CEO of a top shopping mall in New Delhi is putting a slight damper on its plans.
He claims that the two will find it difficult to secure prime locations in India since space owners may not show interest for low-margin devices. Apple and Samsung are currently fighting it out to dominate the premium market segment in India, with no clear winner yet. The launch of flagship outlets will likely take this rivalry to the next level.