Amitabh Bachchan all set to be Alexa’s first Indian celebrity voice

Sep 14, 2020

Amitabh Bachchan

You will soon be able to hear from Amitabh Bachchan each time you issue a command to Alexa. Amazon has just announced a partnership with the ace Bollywood actor, making him the first Indian celebrity to grace the platform. It has also been confirmed though, that his voice will be a paid offering, just like how the voice of Samuel Jackson is offered in the US. It will be introduced in the form of an Alexa skill that will allow the Bachchan voice to offer jokes, weather, advice, poetry, motivational quotes, and more.

2021 is when this skill will go live in India, however, Amazon says that users of Alexa devices will soon be able to get a taste of the experience by saying “Alexa, say hello to Mr. Amitabh Bachchan.” Amazon India’s Alexa experiences leader Puneesh Kumar said, “Mr. Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice.”

In an official statement, Amitabh Bachchan said, “Technology has always given me an opportunity to adapt to a new form. Be it in movies, TV shows, podcasts, and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers.”

Amazon’s Alexa assistant can be accessed through Echo speakers and a number of third-party phones, Bluetooth speakers, headphones, watches, and TVs. Moreover, you can also download the Alexa app on your device to get a taste of the digital assistant.