Airtel has officially announced its plans to self-regulate its call drop rates across India in a bid to guarantee its quality of service to customers. The move comes just a day after the Supreme Court had done away with TRAI’s penalty scheme.
As per a statement issued by Airtel, the telecom operator plans to limit its call drop rate to 1.5%, lower than TRAI’s 2% mandate. Every 0.01% increase in the issue beyond the set limit every month will result in the company having to contribute Rs 1 lakh to the education of underprivileged children in rural areas.
The new 1.5% benchmark is applicable across the length and breadth of the Airtel network in India including hilly places like Himachal Pradesh, Jammu & Kashmir and the North East. The calculation will be based on the call drop rate during busy hours on a monthly average basis. Furthermore, the amount recovered as a consequence of this pledge is subject to a yearly cap of Rs 100 crore.
Airtel also plans to publish its quality of service data and money contributed on a quarterly/annual basis to guarantee transparency. However, exactly who will be doing the call drop rate calculations hasn’t been specified yet. To recall, telecom operators had previously run into a major controversy with TRAI when the latter had announced the results of its call drop test drive.
While the TRAI report had found most network players showcasing a below-average performance, the brands itselves had asserted that the findings were inaccurate and should be withdrawn.