The Ferrari brand name was earlier just associated with speed and racing but with the new partnership, its set to be fathomed as much more. Acer has teamed up with Scuderia Ferrari to fashion the world’s very first smartphone fashioned in collaboration with Ferrari. This latest offering is prepared to appeal to mobile phone and racing enthusiasts alike.
The two companies are noted to be associated with each other for the past seven years now. Acer has revealed its license and sponsorship agreement for the next three years with the Maranello team. During this time-span, the companies will promote the co-branded range with the help of its upcoming smartphone.
“A Ferrari is not just about speed. It is an expression of beauty, power, excitement, pleasure and natural excellence. From the original concept to the finished product the new smartphone was conceived down to the finest details with the idea of giving a stronger sense of belonging to all Ferrari fans,” said Gianpiero Morbello, Acer Vice President, Marketing and Brand.
“We are proud that the Acer sponsorship has been renewed for the next 3 years. Thanks to the results we have reached together in these last 7 years, we can affirm that Acer products with the Ferrari Scudetto are the most technologically advanced of the entire line up,” stated Stefano Domenicali, Scuderia Ferrari Team Principal.
Before the latest device in question hits markets soon, we divulge on a few features it is slated to possess. The elegant Acer Ferrari smartphone is set to provide a great performance and cater perfectly to the wide audience it’s expected to gather. Drenched in a sophisticated appearance, the new handset is designed to appeal to techno-geeks and trendy style enthusiasts. The Ferrari smartphone will be packed with the Android 2.1 Eclair OS and will showcase Ferrari and Acer being constantly in pole position.
The smartphone which is created by Acer and Ferrari is scheduled to be presented to the entire globe on March 2010. The exact availability dates and pricing are still under wraps for now.