As per new findings of ABI Research’s new series of Technology Barometer research services, about three quarters, or seventy three percent of mobile phone users in U.S. go on social networking sites at least once a day. These results are based on an online survey of two thousand users conducted in March this year.
Visiting social networking sites came second to checking email which ranked first among activities done by phone users. About eighty percent respondents admitted to undertaking this activity the most from their phones.
“Operators and brands, take note: your customers are here in droves. Users like multiple modes of social interaction. Survey respondents say the mobile phone (or smartphone) provides sufficient access to the activities they like doing with social networks: viewing content, sending media, and updating profiles. In fact, the phone is a preferred device for doing a number of activities by nearly half of those who access social networks via mobile,” commented Practice director Neil Strother.
The respondents were asked various questions regarding their mobile phone usage. All of them possessed at least one mobile phone, either a media tablet or a smartphone. Viewing weather and news reports ranked third with sixty three percent users admitting to doing each of them. Listening to music and reading stock quotes followed with fifty three percent.
The popularity of these activities is an indication of the significance of not only network data traffic but also the increase in usage of downloadable applications. It also has implications on the delivery of more services beside apps and OTT as well as on higher ARPU from data plans.
Besides these findings, the ABI Research also includes results for around sixty other topics regarding users’ attitudes and expectations of mobile devices and services, preferences, product ownership and usage.