The Intex Cloud FX sells at a dirt cheap price of Rs 1999, something which has obviously worked in its favor seeing as 15000 units of the phone were sold by Snapdeal within the first three days of its launch in India. This is undeniably a good thing if you’re Mozilla and want to spread the word about your Firefox OS far and wide.
The HTML5-based mobile OS pairs with a Spreadtrum processor and a reference design which lets manufacturers build ultra low-cost devices for the masses. India’s the fastest growing handset market in the world, but many are yet to migrate from basic handsets to smartphones. The Intex Cloud FX comes at the right time, never mind that its components are so 2007.
Mozilla had to ally with Indian brands which have a reputation for offering inexpensive products in order to be a success in the country and hence announced Spice as well as Intex as its OEM (original equipment manufacturer) partners. The price point and marketing strategy for the Cloud FX clearly worked for it considering that 15000 units flew off shelves.
Most of the buyers were supposedly from South India, says The Economic Times who has referred to PTI for this story. Almost 70% of the demand came from tier II and III markets, with the maximum purchases having been made by people in the 18 to 25 years age bracket. Sales of the Firefox phone appears to have buoyed up the mood at Intex.
The company thinks it will be able to sell a total of 1 lakh Cloud FX phones by the end of September and even expects to ship out 5 lakhs of the same before we roll in to 2015. IDC notes that the Indian smartphone segment grew by a massive 84% year-on-year in Q2 2014. Products in this category priced below Rs 12000 claimed 81% of the market share in the said period.
Intex Cloud FX handset key specs:
– Mozilla Firefox OS platform
– 1GHz Spreadtrum SC6821 processor
– 3.5-inch 320 x 480p touchscreen
– 128MB RAM, 256MB ROM
– 4GB memory expandability
– Dual SIM, 2G, Wi-Fi, Bluetooth
– 2MP main camera
– 1250mAh battery, 4 hours of talk time
– 115.9 x 62 x 11.8 millimeters
– 104 grams
You can buy the Intex Cloud FX from Snapdeal by hitting this link.