Hike crosses 30 billion monthly messages milestone

Hike Messenger claims it now sees over 1 billion messages being exchanged on its platform on a daily basis. It crossed the milestone in November 2015, a few months after it had launched version 4.0 of the app.

India-based Hike Messenger said it saw 20 billion messages being exchanged in a month within its 70 million user base back in August 2015. The number has now grown by 50% to 30 billion per month. Kavin Bharti Mittal, the company’s CEO, asserts the brand crossed the threshold a lot quicker than it expected and promises more features before the year is out.

Hike Messenger

Back in October, Mittal said that Hike was posting growth numbers as high as 100%. He also intends to monetize the application within the coming year. Version 4.0 of the tool attempted to make the app more accessible to those with spotty data connectivity and low-end smartphones. It also brought support for free group calls for up to 100 people.

Also making its debut was a new feature dubbed Hike Direct, which allows people within 100m of each other to send messages, photos, videos and files without any internet connection. It employs Wi-Fi Direct technology to make this possible, with the firm promising speeds of 40Mbps and a download time of 10 seconds for 100MB of data.

Also See: Hike Direct messenger feature doesn’t need internet to work

Hike also added over 5000 emoticons in 30 local Indian languages and a sticker suggestion ability. The application has further allowed its users to send 100MB files through 4G and Wi-Fi networks, with support for Zips, PDFs and APKs. There’s also a bite-sized news bulletin service which delivers information within 100 characters.

You can download Hike Messenger via the Google Play Store, Windows Store or iTunes.