Telenor India has launched a new video streaming service for its customers which allows them to view unlimited content on YouTube and Dailymotion. The telecom operator is also offering a limitless music pack accessible through Hungama Music and Eros Now.
The new deals have been announced keeping 2G speeds in mind, given the number of subscribers using the network in India. Telenor users will only be able to stream YouTube and Dailymotion videos between 11pm and 7am. Post that, they will be charged Rs 2p per 20KB up to a cap of Rs 5 to prevent bill shock.
After the Rs 5 has been deducted, the service will be free for the day. Schemes start at Rs 2 for 1 day, Rs 9 for 7 days and Rs 23 or Rs 28 for 28 days, depending on the circle. The unlimited music streaming via Hungama and Eros Now pack will cost users Rs 41 or Rs 52, again conditional on where they are located.
The music streaming service can be accessed for a period of 28 days. According to Amaresh Kumar, the Chief Product Office at Telenor India, over 60% of data consumers access entertainment apps on their handsets. Nearly 22% of the Norway-based brand’s customers use online services right now, with Kumar expecting the number to grow to 50% by 2017.
The new affordable schemes have been designed in such a way that it allows people to watch content without having to constantly worry about internet charges by volume consumed. Telenor had announced a special WhatsApp and Facebook service packs along the same lines last year, offering a flat rate for unlimited access.
Telenor India current has a presence in 6 circles across the country namely Bihar and Jharkhand, UP (West), UP (East), Andhra Pradesh, Gujarat and Maharashtra.