Jewelry Television graces App Store and Android Market
Posted on November 30th, 2010 | Filed under: Software
Even though the holiday season is yet to officially begin, the shopping season has commenced with most of us heading out to pick up that ideal gift for our family and friends. Jewelry Television (JTV) is debuting its free mobile app for iPhone and Android device owners.
Along with this, the company is also launching its mobile webpage enabling users to access information on the go. JTV’s app bundles up several attributes for handset owners to make use of such as a location-based GPS channel finder as well as live streaming video from the television broadcast. In addition to that it stocks up plentiful educational videos on demand, a virtual ring sizer and programming guide.
Tim Engle, Senior Vice President of Strategic Development at JTV stated, “Our goal was to put the world of jewelry and gemstones in the palm of your hand. This shopping network (JTV) has been built around educating consumers and delivering great value. It was imperative to meet women wherever they may be, and more and more often that’s not in the living room watching TV.”
“Our mobile strategy was created to give consumers more ways to shop,” commented Craig Shields, Vice President of E-Commerce for JTV.com. “In addition to shopping the broadcast or online, you can now shop via our mobile app or mobile web site and still access more than 30,000 products from your mobile device. And because both the mobile app and web site are built on the same Demandware platform, shopping is seamless. For example, if you place an item in your cart while shopping from your iPhone or Android device, it will still be in your cart when you log onto your desktop computer at home or the office. Convenience is important to mobile shoppers.”
One of the most interesting facets of this software is the virtual ring sizer which can measure the size of any ring; all the user has to do is place it on the screen. What’s more, jewelry and gemstone enthusiasts might appreciate the inclusion of the Gemopedia. This is loaded with gemstone facts, pronunciations, a birthstone calendar, high quality images and product features which have been designed to entertain and educate.
The JTV app can be downloaded by users from both the App Store and the Android Market. This free software is not available for Mircrosoft or Blackberry phones. However, all smartphone owners can access the mobile website by visiting jtv.com from their mobile browser.
