Amazon India has launched its brand new Release Day Delivery (RDD) service in an effort to win a bigger customer base in a country where Flipkart is the king of online retail sites. It has also posted a video of a Mumbai buyer going crazy happy and feeling ‘real special’ after he got his Microsoft Xbox One delivered to him at midnight.
Amazon India already has a program called one-day delivery in place, just like rivals Flipkart and Snapdeal. But on the same day it let loose the Xbox One gaming console in India as part of an exclusive partnership with Microsoft, the online seller also announced the roll-out of Release Day Delivery (RDD).
As you can guess from the term, this means that any products purchased from Amazon India which are marked for RDD will make their way to customers’ doorsteps on the very day they hit availability on the e-commerce website. Of course, the Amazon RDD service may not be practical unless you’re talking about buyers pre-ordering items through the website.
But we did previously note that Amazon was offering a window of a few hours within which gaming enthusiasts in certain parts of the country could have booked the Xbox One and expected delivery on the same day it was released. Posted below is a video of one Jay Kumar who was excited to receive the console at midnight on September 23.
Also see: Microsoft Xbox One introduced in India via Amazon starting at Rs 39990
Since the RDD service was thrown open along with the launch of the new Xbox, many customers in more than 35 cities across India welcomed their packages on the date of it being made available. Amazon went so far as to organize midnight deliveries of the Microsoft device in Bangalore, Mumbai, New Delhi, Hyderabad, Chennai, Pune, Ahmedabad and Nagpur.
